第1页共89页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共89页目录一、背景资料分析--------------------------------------------------------------------------------3双方谈判的背景资料-------------------------------------------------------------------------3双方谈判的主要内容--------------------------------------------------------------------------4二、环境分析-------------------------------------------------------------------------------------6宏观环境分析-------------------------------------------------------------------------------6行业环境分析--------------------------------------------------------------------------------9微观环境分析--------------------------------------------------------------------------------25三、A\B双方企业内部资源分析---------------------------------------------------------30绿茶公司优劣势分析----------------------------------------------------------------------30建材公司优劣势分析----------------------------------------------------------------------31产品优劣势对比-----------------------------------------------------------------------------32市场优劣势对比-----------------------------------------------------------------------------32品牌优劣势对比-----------------------------------------------------------------------------33原料优劣势对比-----------------------------------------------------------------------------33技术优劣势对比-----------------------------------------------------------------------------33资金优劣势对比-----------------------------------------------------------------------------33谈判人员优劣势对比----------------------------------------------------------------------34谈判协议最佳替代方案------------------------------------------------------------------34四、A\B双方对资金使用、投资预算与回报的分析-------------------------------38A方资产评估及证明-------------------------------------------------------------------------38效益分析与投资分析-------------------------------------------------------------------------43资金的使用------------------------------------------------------------------------------------52五、商务谈判计划-----------------------------------------------------------------------------53谈判主题---------------------------------------------------------------------------------------53谈判团队人员组成---------------------------------------------------------------------------54谈判目标---------------------------------------------------------------------------------------54六、谈判议程的安排--------------------------------------------------------------------------57时间安排-------------------------------------------------------------------------------------57通则议程和细则议程的内容-------------------------------------------------------------57七、谈判的阶段性部署策略---------------------------------------------------------------67谈判开局-------------------------------------------------------------------------------------67谈判中期阶段-------------------------------------------------------------------------------71休局阶段-------------------------------------------------------------------------------------75最后谈判阶段-------------------------------------------------------------------------------80八、准备谈判资料-----------------------------------------------------------------------------81相关法律...
