、摘 要会展业作为第三产业中的新兴产业，具有影响面广，关联度高，对于经济的带动能力强等特点。现今会展业是一个地区活力和发展潜力的体现，是不断增强地区辐射功能的战略选择。呼和浩特作为内蒙古自治区的首府城市,会展业也在不断的发展着，每年的会展举办数量都以近 30％的速度递增。[1]但是在发展的过程中，也逐渐暴露出一些不足。本文首先介绍了呼和浩特市会展业的概况。其次主要运用态势分析法，介绍了呼和浩特市会展业发展的一些优势与劣势，机遇和挑战，最后对呼和浩特市会展业的发展方向提出了一些建议。关键词：呼和浩特市；会展业；发展现状；态势分析；对策AbstractAs a new industry in the tertiary industry, the exhibition industry is characterized by its wide influence, high correlation and strong economic driving ability. Nowadays, the exhibition industry is a manifestation of regional vitality and development potential, and a strategic choice to continuously enhance the radiation function of the region. Hohhot, as the capital city of the Inner Mongolia Autonomous Region, is also developing constantly. The annual number of exhibitions in Hohhot has increased by nearly 30%. But in the process of development, it also gradually exposed some shortcomings. This paper first introduces the general situation of Hohhot Convention and exhibition industry. Secondly, it introduces some advantages and disadvantages, opportunities and challenges in the development of Hohhot Convention and exhibition industry, and finally puts forward some suggestions on the development direction of the exhibition industry in Hohhot.Key Word: Hohhot; Mice tourism; Development status; Situation analysis; Countermeasures目 录中文摘要............................................................I英文摘要...........................................................II目 录..........................................................III引 言......................................................
