和田玉经营项目投资可行性和田玉经营项目投资可行性报告报告2007-5-27目录目录......................................................................................................................................................2第一章商业经营项目的市场分析.........................................................................................................31.1国内和田玉市场分析....................................................................................................................31.1.1供给分析.........................................................................................................................31.1.2需求市场.........................................................................................................................31.1.3供求分析.........................................................................................................................51.2新疆和田玉原料市场的现状与前景分析....................................................................................71.3“金镶玉”市场的现状与前景分析.............................................................................................9第二章市场定位..................................................................................................................................102.1商业经营项目的市场定位...........................................................................................................102.2商业经营项目的目标客户...........................................................................................................10第三章商业经营项目的投资分析.......................................................................................................113.1优势与劣势...................................................................................................................................113.1.1优势...............................................................................................................................113.1.2劣势...............................................................................................................................12第四章市场营销计划..........................................................................................................................134.1方案一(中高档)............................................................................................................................134.2方案二(中档)................................................................................................................................144.3方案三(中低档)............................................................................................................................15第五章企业组织结构..........................................................................................................................18第六章固定资产..................................................................................................................................20第七章流动资金（月）......................................................................................................................22第八章销售收入预测（12月）..........................................................................................................24第九章销售和成本计划...........................................................
