www.fdcsky.cn“9+2”商务大厦连锁开发项目策划案***2007年07月26日www.fdcsky.cn“9+2”商务大厦连锁开发项目策划案目录第一部分：项目策划概述第一章“9+2”商务大厦项目的背景及前景..................................................................21.1项目概况..................................................................................................................21.2连锁开发的现实意义..............................................................................................21.3项目前景分析..........................................................................................................3第二章“9+2”商务大厦项目总体策划思路..................................................................42.1项目的定位、策划思路..........................................................................................42.2核心目标——树立品牌..........................................................................................42.3项目开发总建议......................................................................................................52.4连锁项目开发前期工作的统筹安排（参考）......................................................5第二部分：项目的市场调研与可行性分析第三章“9+2”商务大厦项目投资环境与市场研究......................................................83.1项目投资经济形势分析..........................................................................................83.1.1国内经济总体发展态势...................................................................................83.1.2“9+2”泛珠地区经济发展势头良好.............................................................103.2泛珠地区区域市场分析........................................................................................113.2.1泛珠地区房地产市场分析.............................................................................113.2.2微观房地产市场分析（以长沙为例）.........................................................123.3区域市场发展及需求预测....................................................................................12第四章项目分析及评价..............................................................................................143.1地块解析................................................................................................................143.2项目SWOT分析...................................................................................................143.3项目评价................................................................................................................16第五章市场定位及项目评估........................................................................................175.1产品定位................................................................................................................175.2消费者定位............................................................................................................175.3价格定位（参考）..............................................................................................18I“9+2”商务大厦连锁开发项目策划案第六章项目开发建设与总投资估算............................................................................206.1项目开发策略........................................................................................................206.3项目开发建设安排...........................................................
