房地产开发项目策划书目录1房地产市场调查与分析................................................................................................................31.1我国房地产开发市场宏观环境调查分析.........................................................................31.1.1政治环境..................................................................................................................31.1.2经济环境..................................................................................................................41.1.3社会环境..................................................................................................................41.1.4科技环境..................................................................................................................51.2武汉市房地产市场现状与发展趋势调查分析.................................................................61.2.1武汉市房地产现状..................................................................................................61.2.2市场现状剖析........................................................................................................201.2.3未来市场走势预测................................................................................................221.3区域环境调查与分析.......................................................................................................231.3.1市场需求................................................................................................................241.3.2供应现状................................................................................................................251.3.3交通条件................................................................................................................251.3.4市政配套................................................................................................................251.4竞争项目调查与分析.......................................................................................................261.5客户群调查与分析...........................................................................................................271.5.2目标客户分析........................................................................................................282.1影响本项目市场定位的因素分析...................................................................................302.1.1商圈及交易圈的因素............................................................................................302.1.2经济和人口因素分析............................................................................................302.1.3住宅市场供给情况................................................................................................322.1.4住宅供给与需求的比较........................................................................................332.2项目定位...........................................................................................................................332.2.1项目定位................................................................................................................332.2.2功能定位................................................................................................................342.2.4产品定位.....................................................................................
