国华公司河北大厦项目定位研究报告搜房资讯控股搜房研究院—中房指数系统目录1.总体市场状况分析_______________________________________________________11.1饭店市场概况______________________________________________________________11.1.1住宿人员状况___________________________________________________________31.1.2北京市饭店宾馆概况_____________________________________________________61.2饭店供应与需求发展预测___________________________________________________181.2.1饭店供应发展预测______________________________________________________181.2.2饭店需求发展预测______________________________________________________181.3写字楼市场概况___________________________________________________________211.3.1市场供应情况__________________________________________________________211.3.2写字楼市场需求状况____________________________________________________241.3.3加入WTO对写字楼市场的影响分析_______________________________________251.3.4相关政策对写字楼市场影响的分析________________________________________251.4写字楼市场供应与需求发展预测_____________________________________________252.重点区域项目分析______________________________________________________252.1目标区域写字楼调查_______________________________________________________252.1.1区域写字楼基本状况____________________________________________________252.1.2区域写字楼经营状况____________________________________________________252.2目标区域饭店调查_________________________________________________________252.2.1区域饭店基本状况______________________________________________________252.2.2区域饭店经营状况______________________________________________________252.3目标区域酒店式公寓调查___________________________________________________252.4目标区域市场发展预测_____________________________________________________253.目标市场分析____________________________________________________________253.1目标项目定位_____________________________________________________________253.2目标项目写字楼、饭店、酒店式公寓面积配置_________________________________253.2.1各类综合物业面积分配参考______________________________________________253.2.2周围饭店项目基本情况__________________________________________________253.2.3目标项目写字楼、商业、饭店面积分布____________________________________253.3经营写字楼、饭店的风险及控制_____________________________________________253.3.1经济因素对市场的影响__________________________________________________253.3.2地域竞争的影响________________________________________________________253.3.3潜在供应量的风险______________________________________________________253.3.4定位风险______________________________________________________________253.3.5交通风险______________________________________________________________253.3.6经营风险______________________________________________________________254.经济效益分析____________________________________________________________254.1本报告经济测算原则_______________________________________________________254.2基础数据选取的依据_______________________________________________________254.3建设成本_________________________________________________________________254.4写字楼经营收益___________________________________________________________254.4.1写字楼出租经营情况预测________________________________________________254.2.2写字楼经济效益测算____________________________________________________255.结论_____________...
