第1页共44页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共44页1项目基本情况..........................................................................................................31.1项目背景（含产业背景）................................................................................31.2项目意义............................................................................................................41.3项目概况............................................................................................................42市场分析..................................................................................................................62.1目标市场..........................................................................................................62.2市场容量和趋势...............................................................................................62.3竞争力量分析...................................................................................................72.3.1行业内现有竞争对手分析..........................................................................72.3.2新进入者分析..............................................................................................72.4市场份额分析...................................................................................................82.5市场发展的走势...............................................................................................83商业模式设计..........................................................................................................93.1战略目标..........................................................................................................93.2目标客户..........................................................................................................93.3产品与服务.....................................................................................................103.4收入和利润来源.............................................................................................103.5价值链分析.....................................................................................................113.6竞争优势........................................................................................................124网站规划................................................................................................................134.1网站定位与总体目标.....................................................................................134.2网站规划与建设进度.....................................................................................134.3系统功能设计.................................................................................................144.3.1网站前台系统............................................................................................144.3.2网站后台系统............................................................................................144.4网站结构/栏目板块.......................................................................................154.5主要栏目介绍.................................................................................................16第2页共44页第1页共44页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共44页5技术架构规划....................................................
