第1页共27页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共27页目录摘要：.............................................................................................................3一、引言：.....................................................................................................5（一）选题的背景与意义.......................................................................51.选题的背景......................................................................................52.选题的意义.....................................................................................6（二）研究方法.......................................................................................71.问卷调查法......................................................................................72.系统分析法......................................................................................8二、区域品牌的基本理论理论综述.............................................................8（一）区域品牌的概念...........................................................................8（二）区域品牌产权特点.....................................................................91.产权模糊性.....................................................................................92.利益共享性....................................................................................10（三）区域品牌在集群地区经济发展中的作用...............................111.区域品牌的成功建立可以提升整体企业集群的形象...............112.保证了持续的品牌效应...............................................................123.实现区域内企业的协同作业.......................................................124.促进经济区域内其它行业发展...................................................12三、温州鞋革产业区域品牌建设现状分析...............................................13（一）温州鞋革产业发展的基本情况.................................................131.温州鞋业的品牌发展状况............................................................132.温州鞋业管理发展状况...............................................................133.温州鞋业生产营销发展状况.......................................................14（二）温州鞋业区域品牌建设对产业升级的积极作用...................151.有利于提高整个产业集群的营销能力.......................................15.2.有利于加强温州鞋业集群内部的合作.......................................153.有利于转变温州鞋业集群的经济增长方式...............................164.有利于温州鞋业紧密集合全球价值链实现功能升级...............16（三）温州鞋革产业区域品牌发展中存在的问题.............................161.缺乏顶尖级的中国和世界品牌...................................................162.创新形式的初级化........................................................................173.产品结构分布不合理....................................................................174.家族管理的不规范........................................................................185.行业内部缺乏诚信........................................................................19（四）影响温州鞋业区域品牌建设的因素分析.................................19第2页共27页第1页共27页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共27页1.自主创新能力不足........................................................................192.产品...
