摘要改革开放30年以来，中国保险业以年均30%以上的速度增长，成为国民经济中发展最快的行业之一。中国加入WTO以后，外资保险公司的数量进一步增加，使中国保险市场的国际性显著加强。面对日益激烈的市场竞争，中国平安保险公司作为国内保险行业的领跑者，必须进行改革和创新，提高企业的国际竞争力。通过改善培训机制，提高培训的及时性和有效性，全面提升员工的基本素质和专业技能，建立一支优秀的销售团队，是提升公司整体竞争力的一项重要措施。目前，中国保险企业普遍面临着人力资源存量不足，人才培训不足和恶意争夺的局面。保险企业的行业特色决定了其对人力资源的依赖，也决定了大量的人力资源培训开发等方面的大量资金的投入，然而巨大的投资仍然无法解决人才供不应求的现状。本文在广泛调查的基础上，以一定的培训理论为依据，对平安保险公司的保险代理人培训展开研究。平安保险公司是国内最早开展寿险行销的保险公司，也是在保险代理人培训中做的最好的一家公司。本文通过对平安保险公司的保险代理人培训现状进行特性分析，将平安的保险代理人培训中存在的问题进行了整理和归纳，并有针对性地提出了改进的建议和对策。关键词员工培训保险代理人培训开发中国平安ABSTRACTSincetheopen-reformpolicyiscarriedoutforthirtyyears,Chineseinsuranceindustryhasgrownbymorethan30%averageyear,andithasbecomeoneofthequickestindustriesinthenationaleconomy.AfterchinajoinsinWTO,thequantityofforeigncapitalinsurancecompanyfurtherincreases,andthenitobviouslystrengthsthenationalityoftheinsurancemarketinChina.Withthemarketcompetingmoreandmorefiercely,thePingAninsurancecompanyofChina,whichisthepacemakerofthedomesticinsuranceindustries,mustcarryoutthereformandinnovation,andthenimprovetheenterprise’sinternationalcompetition.Itisanimportantmeasureinpromotingthecompanycompetition,whichenhancesthetimelinessandvalidityofthetraining,promotesstaff’sbasicqualitiesandprofessionalskills,andestablishesanoutstandingsaleteambyimprovingthetrainingsystem.Atpresent,theChineseinsurancebusinessfacestheshortageofthehumanresource,thetrainingabouttalentandtheevilintentioncompetitionaspect.Thecharacteristicoftheinsuranceenterprisedecidesthatitdependsonthehumanresource,anddecidesthehugemoneyinvestmentinthetrainingandthedevelopmentofthehumanresourceandsoon...However,thehugeinvestmentcan’tsolvethepresentsituationlackofthetalents.Accordingtocertaintrainingtheory,thearticlebasedonthegeneralinvestigationdoesaresearchontrainingtheinsuranceagentsofthiscompany.ThePingAninsurancecompanyisnotonlythefirstonetocarryoutlifeinsurancemarketingathome,butalsothebestcompanyintrainingtheinsuranceagents.Inthisarticle,itanalysesthepresentsituationintraininginsuranceagentsofthiscompany,andthenarrangethequestionswhichexists.Finally,itputsforwardsomespecialsuggestionsintheimprovementanddevelopment.KeywordsEnterprisetraining;LifeinsuranceagentTrainingdevelopment;PingAnInsuranceCompany目录摘要...........................................................................................................IABSTRACT............................................................................................II1绪论.......................................................................................................11.1国内保险业的现状....................................................................11.2国外保险业进入中国市场所产生的巨变................................21.3问题的提出................................................................................42员工培训理论..............................................................
