第1页共53页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共53页创业企划书团队名称：拓梦者指导老师：团队成员:目录一、摘要....................................................................................................1第2页共53页第1页共53页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共53页二、项目介绍............................................................................................2（一）公司概述....................................................................................2（二）产品和服务................................................................................2（三）公司宗旨....................................................................................3（四）市场优势....................................................................................3（五）发展计划....................................................................................4三、市场分析............................................................................................6（一）市场前景分析............................................................................6（二）市场定位..................................................................................11（三）目标市场..................................................................................13（四）市场状况/发展阶段.................................................................14（五）市场趋势..................................................................................15（六）行业竞争..................................................................................17四、利润分析..........................................................................................18（一）股本结构和规模......................................................................19（二）利润分析..................................................................................19（三）财务分析..................................................................................20五、运营管理与营销策略......................................................................25（一）运营管理..................................................................................25（二）营销策略..................................................................................34六、风险分析及应对方法......................................................................43第3页共53页第2页共53页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共53页（一）商品资源风险..........................................................................43（二）财务风险..................................................................................43（三）竞争者威胁..............................................................................43（四）市场不确定性风险..................................................................43七、成长与发展......................................................................................44（一）市场范围..................................................................................44（二）市场渗透..................................................................................44（三）服务研发——服务层次图......................................................45八、结论...................................................................................
