摘要随着邮轮产业东移，中国的邮轮产业的蓬勃发展，越来越多的游客选择到邮轮的旅行方式。但随着邮轮的迅速发展，随之而来的问题也最为突出，连续几年发生的邮轮观光事件给邮轮港、邮轮公司和政府造成了极大的损害。已经严重阻碍了中国邮轮产业的发展。然而，邮轮的观光部纯属中国特色，没有现成的经验可供参考。虽然目前邮轮观光部已经开始引起学者们的关注，但研究成果较少，研究视角也较窄，同时也没有从根本上解决问题。以宝瓶星号邮轮岸上观光部为例，介绍了其发展的特点、存在的问题及相应的解决策略。关键词：丽星宝瓶星号邮轮岸上观光部；存在问题；发展策略AbstractAsthecruiseindustrymoveseastwardandChina'scruiseindustryisbooming,moreandmoretouristschoosetotraveltotherearwheels.Butwiththerapiddevelopmentofcruiseships,thefollowingproblemsarealsomostprominent.Thecruiseportgroupincidentthathappenedinrecentyearshascausedgreatdamagetocruiseports,cruisecompaniesandthegovernment.Lost,hasseriouslyhinderedthedevelopmentofChinesecruiseindustry.However,thegroupeventsinthecruiseportarepurelyChinesecharacteristics,andthereisnoready-madeexperienceforreference.Althoughthemassincidentsincruiseportshavebeguntoattracttheattentionofscholars,therearefewresearchresultsandnarrowperspectives.Atthesametime,thereisnofundamentalsolutiontothisproblem.ThesuperstarAquariusshoreTourismMinistryasanexample,introducesthecharacteristicsandthedevelopmentoftheexistingproblemsandcorrespondingsolutions.Keywords:StarsuperstarAquariusshoreexcursions;problems;developmentstrategy目录第一章绪论....................................................................................................................................51.1选题的背景........................................................................................................................51.2选题的意义........................................................................................................................51.3研究的内容........................................................................................................................51.4研究的方法........................................................................................................................5第二章我国游轮观光旅游业发展概述.........................................................................................72.1游轮观光旅游的概述........................................................................................................72.2我国游轮观光旅游发展的状况........................................................................................72.3邮轮发展现状..................................................................................................7第四章以丽星宝瓶星号邮轮岸上观光部为例...........................................................................94.1丽星宝瓶星号邮轮岸上观光旅游概述............................................................................94.2丽星宝瓶星号邮轮岸上观光部管理的特点....................................................................94.2.1产品独特性............................................................................................................94.2.2经济特性..............................................................................................................104.2.3引导特性..............................................................................................................104.2.4宣传特点.........................
