目录中文摘要...........................................................1ABSTRACT...........................................................2前言...............................................................3一、相关文献回顾...................................................4二、家得福超市简介与行业概况.......................................5（一）成长历程....................................................5（二）行业概况....................................................51.全国中小型连锁超市的发展现状..................................52.连云港大型超市的现状..........................................53.连云港中小型连锁超市的竞争现状................................6三、家得福超市市场推广策略现状.....................................6（一）市场定位....................................................6（二）市场宣传推广................................................71.线上市场宣传推广..............................................72.线下市场宣传推广..............................................7（三）促销推广....................................................81.商品特价......................................................82.黄金会员制....................................................8（四）服务推广....................................................91.人员服务......................................................92.体验营销推广..................................................9四、家得福超市市场推广策略存在的问题..............................10（一）市场定位不清晰.............................................101.商品结构不合理...............................................102.缺少市场调查.................................................11（二）市场宣传推广实施效力低.....................................111.线上市场宣传推广效果不佳.....................................112.线下市场宣传推广缺少规划.....................................11（三）促销推广方式多元化低.......................................121.促销重点不突出...............................................122.促销手段单一.................................................12（四）服务推广不完善.............................................131.门店人员质量结构急需改善.....................................132.体验营销推广有一定改善空间...................................13五、家得福超市市场推广策略的建议..................................14（一）明确市场定位...............................................141.合理分配不同商品占比.........................................142.调查目标市场受众商品.........................................14（二）提高市场宣传推广实施效力...................................141.优化线上市场宣传推广效果.....................................142.规划线下市场宣传推广.........................................15（三）提高促销推广的多样性.......................................151.增加促销方式.................................................152.增加促销商品种类.............................................15（四）完善服务推广...............................................161.优化员工的质量结构...........................................162.提高体验营销的效果...........................................16结论..............................................................17参考文献..........................................................18致谢..............................................................20中文摘要连云港...
