华中七校模拟商务谈判大赛“ForOne”团队谈判策划书雀巢方12第3页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共31页目录谈判主题...................................................................................................3谈判团队人员组成.......................................................................................3核心问题分析.............................................................................................3一.我方与徐福记合作的原因...................................................................3二.合作后我方对徐福记的发展规划..........................................................41.品牌定位.....................................................................................42.产品生产与技术合作.....................................................................43.供应销售链..................................................................................44.人事变动.....................................................................................5双方利益及优劣势分析................................................................................6我方核心利益.......................................................................................6对方利益..............................................................................................6我方优势..............................................................................................6我方劣势..............................................................................................8对方优势..............................................................................................8对方劣势..............................................................................................9谈判目标.................................................................................................10最理想目标........................................................................................10可接受目标........................................................................................10底线目标............................................................................................11目标可行性分析..................................................................................11谈判过程及策略........................................................................................12初期..................................................................................................12开局及其策略分析..........................................................................12试探对手阶段.................................................................................12中期..................................................................................................13谈判内容......................................................................................13谈判策略......................................................................................14后期..................................................................................................15谈判内容......................................................................................15谈判策略......................................................................................15签订书面协议................................................................................16应急预...
