目录****家电有限公司资料.............................................................................................................................................6第一章家电行业概述...............................................................................................................................................71家电行业概况......................................................................................................................................................71.1家电行业主要特征.......................................................................................................................................71.2家电行业基本情况.......................................................................................................................................91.3家电行业发展趋势.....................................................................................................................................132家电行业企业组织运营特点............................................................................................................................162.1家电行业典型组织架构和管理模式.........................................................................................................162.2家电行业企业管理运营特点.....................................................................................................................182.3产品研发特点:.........................................................................................................................................192.4生产管理特点:.........................................................................................................................................192.5计划管理特点:.........................................................................................................................................192.6物料管理特点.............................................................................................................................................202.7销售管理特点:.........................................................................................................................................202.8家电制造细分行业特点和需求.................................................................................................................20第二章家电行业信息化现状和趋势.....................................................................................................................251家电企业管理面临的严峻挑战........................................................................................................................252家电行业信息化应用分析................................................................................................................................262.1家电行业信息化现状.................................................................................................................................282.2家电行业信息化策略.................................................................................................................................31第三章高格ANYV家电行业解决方案...................................................................................................................321.总体目标......................................................................................................