战略管理竞争性和全球化：概念&案件 (1)VIP免费

第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共36页StrategicManagementCompetitivenessandglobalization:Concepts&CasesThirdEditionHitt,Ireland,HoskissonChapterIStrategicManagementandStrategicCompetitivenessChapter2TheExternalEnvironmentOpportunities,Threats,IndustryCompetitionandCompetitorAnalysisChapter3TheinternalEnvironment:Resources,CapabilitiesandCoreCompetenciesChapter4Business-LevelStrategyChapter5CompetitiveDynamicsChapter6CorporateLevelStrategyChapter7AcquisitionsandRestructuringChapter8InternationalStrategyChapter9CooperativeStrategiesChapter10CorporateGovernanceChapter11OrganizationalStructureandControlChapter12StrategicLeadershipChapter13CorporateEntrepreneurshipandinnovationCHAPTER1STRATEGY&STRATEGICCOMPETITIVENESSLearningObjectives:1.Understandthel.Definestrategiccompetitiveness,competitiveadvantageandabove-averagereturns.2.Discussthechallengeofstrategicmanagement.3.Describethenewcompetitivelandscapeandhowitisbeingshapedbyglobalandtechnologicalchanges.4.Usetheindustrialorganization(I/O)modeltoexplainbowfirmscanearnabove-averagereturns.5.Usetheresourcesbasedmodeltoexplainhowfirmscanearnaboveaverage-returns.6.Describestrategicintentandstrategicmissionanddiscusstheirvaluetothestrategicmanagementprocess.7.Definestakeholdersanddescribethethreeprimarystakeholdergroups'abilitytoinfluenceorganizations.第2页共36页第1页共36页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共36页8.Describetheworkofstrategists.9.Explainthestrategicmanagementprocess.ChapterOutlines1.StrategyandStrategicManagement2.TheChallengeofStrategicManagement:Theglobaleconomyandglobalization,Technologicalchangeanddiffusion,Theinformationageandincreasingknowledgeintensity3.TheI/OModelofAbove-AverageReturns4.TheResource-basedModelofAbove-AverageReturns5.StrategicIntentandStrategicMission6.Stakeholders7.OrganizationalStrategists8.ReviewQuestionsTeachingFocus:ItmaybeverygoodtobeginthislecturewithageneralcommentthatChapterIprovidesanoverviewofthestrategicmanagementprocess.InthisChapter,theAuthorsintroducesanumberoftermsandmodelsthatstudentswillstudyinmoredetailinChapters2through13.StresstheimportanceofstudentspayingcarefulattentiontotheconceptsintroducedinthisChaptersothattheyarewellgroundedinthestrategicmanagementconceptbeforeproceedingfurther.ThisChapter'sOpeningCasediscussesthechangestakingplaceinthetelecommunicationsindustryandtheeffectsofthesechangesontheindustry'scompetitivelandscape.OpeningCaseANewWorldOrderintheTelecommunicationsindustryTheFederalCommunicationsCommissionvotedtoallowforeigncompaniesincreasedaccesstotheU.S.market.AWorldTradeOrganizationAgreementsaw69countriesagreetoopentheirTelecommunicationsmarkets.CountriesoftheEuropeanUnionarederegulatingtheirtelecommunicationsmarketsandpreviouslyprotectedfranchisesarenowopentoforeignanddomesticcompetition.EmergingmarketssuchasChinapresentsignificantopportunitiestotelecommunicationsfirmsfromaroundtheworld.Theabilityoffirmstocompetesuccessfullyinthisnewcompetitivelandscape,willbedeterminedbytheirabilitiestomarshal(meaning:controlandorganize)vastamountsofresources.Asanexample,in1996,therequiredinvestmentintheglobaltelecommunicationsinfrastructurewas$160billion,anamountthatseemssmallcomparedtothe$1trillionopportunityinChinaalone.Andvastinvestmentsalsowillberequiredtomaintaincompetitive...