目录目录·································1一序言·······························3二美发工具市场背景及前景················32·1居民消费结构和消费心理的转变······32·2美发行业的现状及前景··············5三市场分析···························73·1市场容量··························73·2产品分析··························113·3市场细化··························133·4竞争者及合作伙伴··················14四品牌规划······························154·1品牌产品·························154·2品牌仓储及运输····················164·3品牌售后服务·····················18五网站设计······························195·1品牌网站运营······················195·2网站LOGO及标语·················215·3网站监督·························225·4网站客服人工服务台················23六营销策略······························236·1销售手段··························2416·2产品包装设计······················25七财务分析······························257·1项目投资概括······················267·2主要财务假设和财务数据预估········267·3预计财务报表······················287·4财务比率分析······················30八风险及防范措施·························318·1资源风险··························318·2市场风险··························338·3技术风险··························348·4竞争风险··························358·5财务风险··························36第一章序言“发”海无边网站主要是建设一个面向美发产品生产销售企业和消费者的网络营销服务商，为美发企业和消费者之间提供一个公平、公开、安全的交易平台，以此来帮助企业销售产品，扩大宣传，抢占市场以及为消费者提供健康、质量有保证的产品。我们的网站通过对自身专业性、针对性的介绍，联系美发行业发展的市场前景以及在发展过程中存在的和可能出现的问题，为美发行业和消费者同时打造一个方便、快捷的服务平台，让人们体会到电子商务的发展所带来的便利。对于网站用户来说，可通过会员注册完成对产品销售或者是购买。当然为了扩大和挖掘市场，2必须通过我们的网站运营需来完成整个交易。我们的网站将采取B2C模式，网络与实体店结合来进行推广和运营。第二章美发工具市场背景及前景第一节居民消费结构和消费心理的转变2·1·1居民消费结构随着经济水平的发展和社会的进步，人们生活中食品支出比例不断减小恩格尔系数逐年下降，消费结构高级化，从以食物等日常消费为主向以娱乐文化服务类消费为主转变趋势逐渐明显的显现出来.使得居民的消费结构更加完善与丰富。改革开放以来，我国城乡居民家庭生活状况绝大部分经历了由温饱到小康的发展过程，城镇居民消费逐步向发展性和服务性升级，消费需求从满足生存需要向发展和享受需要过渡，农村居民消费范围逐步拓宽，从单纯的以吃穿为主的消费格局向食品、居住、医疗、文化等多元化消费方向发展。居民消费态度明显变化，消费结构日趋合理。32·1·2消费心理的转变当今，美发产品的生产者...
