我国企业对外投资本土化经营的策略研究摘要经济全球化的浪潮席卷了世界的每一个角落。全世界大多数的国家和地区正式加入到世界贸易组织，占据大部分的全球产值，而其他国家和地区也通过双边或多边贸易等方式参与到世界经济当中。跨国公司在全球化过程当中起到领头作用。抢占全球资源，走出国门，立足当地发展，成为各跨国公司对外投资的主要策略。经过几十年的发展，我国经济取得令人瞩目的成绩，形成了一批初具规模的大型企业集团。“十二五”期间，为谋求更广泛地参与国际竞争，我国企业将深入推进对外投资本土化经营步伐。但由于体制改革的滞后、对外经验的匮乏、发展程度的不高以及客观环境的变化等等因素的制约，在对外投资本土化经营过程中，我国企业仍然需要解决很多迫在眉睫的问题。本文从系统概述对外投资本土化经营的方式和作用开始，剖析我国企业对外投资本土化经营的现状及不足，分析国内外在对外投资本土化经营中比较成功的案例，找到适用于我国企业对外投资本土化经营的一般性策略，以达到帮助我国企业更好地发展我国经济和开拓国际市场的研究目的。关键词：对外投资本土化经营策略StudyofStrategiesonDomesticEnterprisesOutwardInvestmentOperationofLocalizationAbstractThetideofeconomicglobalizationissweepingeverycorneroftheworld.MostofthecountriesandregionsaroundtheworldofficiallyaccedetotheWorldTradeOrganization,occupyingmostoftheglobaloutput,whileothersparticipateintheglobaleconomybymeansofbilateralormultilateraltrade.Multinationalcorporationplaysaleadingroleintheprocessofglobaleconomy.Basedonlocaldevelopment,ithasbecomeamajorstrategyformultinationalcorporation’soutwardinvestmenttoseizetheglobalresourceswhilegoingabroad.Afterseveraldecadesofdevelopment,China’seconomyhasachievedremarkableresultsandtheformationofanumberoflargeenterprisegroupsarebeginningtotakeshape.DuringtheTwelfthFive-yearPlanperiod,inordertoseekwiderparticipationininternationalcompetition,Chinawillfurtherpromoteoutwardinvestmentoperationoflocalization.However,duetotherestrictionsofsystemreformlags,lackingofoutwardexperience,lowerlevelofdevelopment,changingintheglobalenvironmentandothersuchsimilarfactors,China’senterprisesstillneedtosolvemanypressingproblemswhichoccurredduringtheprocessoflocallyinvestmentoperation.Thispaperstartsfromsystematicallyexpoundingthemethodsandfunctionsofoutwardinvestmentoperationoflocalization,thenanalyzingthestatusandshortageswhenourenterprisesinvestandoperateintheirlandsandtherelativelysuccessfulcasesfrombothdomesticandoverseaswhileoperatinginvestmentlocally,thustofindindependentstrategiesthatissuitableforoutwardinvestment’slocalizationhelpsChina’senterprisestodevelopoureconomyandtheinternationalmarket.Keywords:outwardinvestment;operationlocalization;strategies目录1引言................................................................12对外投资本土化经营概述...............................................22.1本土化经营的概述...............................................22.2本土化经营的方式...............................................22.2.1生产制造本土化...........................................22.2.2市场营销本土化...........................................22.2.3人力资源本土化...........................................32.2.4资金融通本土化...........................................32.2.5技术研发本土化...........................................32.3本土化经营的作用...............................................32.3.1推进全球化战略布局.......................................32.3.2越过主观性市场限制.......................................42.3.3实...
