目录市场篇1．宏观市场态势分析...............................................41.1简述大北京及环渤海经济圈对区域发展的影响...................................................41.2城市概况.........................................................................................................................61.2.1城市历史............................................................................................................61.2.2县区规模及人口情况.......................................................................................71.2.3县城分区............................................................................................................71.2.4交通区位............................................................................................................71.2.5旅游资源............................................................................................................91.2.6宏观经济分析..................................................................................................141.3小结................................................................................................................................162．蓟县房地产市场整体发展.......................................182.1蓟县房地产市场成交情况.........................................................................................182.1.1蓟县房地产近两年成交情况........................................................................182.1.2近期蓟县商品房及二手房成交情况分析..................................................182.1.3蓟县近期土地成交情况................................................................................212.2蓟县现有房地产项目分析.........................................................................................222.2.1各项目分析......................................................................................................222.2.2个案深度研究..................................................................................................242.2.3蓟县房地产市场的主要特点........................................................................292.3客户群分析...................................................................................................................302.3.1第一类客户：养老型.....................................................................................302.3.2第二类客户：休闲度假型............................................................................312.3.3第三类客户：投资型.....................................................................................312.3.4第四类客户：体现身份型............................................................................323．总结...........................................................33策划篇1.市场定位.......................................................341.1SWOT分析........................................................................................................................34第1页共98页合富辉煌房地产-全程策划·全程服务1.1.1优势（S）............................................................................................................341.1.2劣势(W)................................................................................................................351.1.3机会(O).................................................................................................
