第1页共26页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共26页商业计划书武汉智行文化传媒有限公司第2页共26页第1页共26页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共26页目录1执行总结.......................................21.1项目背景............................................................................................................................21.2产品及服务........................................................................................................................31.2.1杂志简介.................................................................................................................31.2.2增值服务.................................................................................................................41.2.3市场.........................................................................................................................41.3公司战略............................................................................................................................51.3.1一期发展阶段（2009.10~2010.12）......................................................................51.3.2二期发展阶段（2011~2013）................................................................................61.3.3三期发展阶段（2014~2018）................................................................................61.4风险与对策........................................................................................................................62杂志.........................................72.1杂志名称............................................................................................................................72.2市场定位............................................................................................................................72.3期刊个性定位.....................................................................................................................72.4办刊宗旨............................................................................................................................82.5盈利点分析........................................................................................................................82.6杂志的预期社会效益和经济效益.....................................................................................82.7杂志初期所需的生产、服务主要设备及设施条件.........................................................93市场分析.......................................93.1市场现状及前景.................................................................................................................93.2竞争分析..........................................................................................................................103.3SWOT分析........................................................................................................................114市场营销策略...................................134.1产品策略..........................................................................................................................134.2价格策略..........................................................................................................................144.3渠道策略................................................................................................
