让科技引领美好生活!中国智慧家居股份有限公司创业策划书智慧家居团队参赛作品1第2页共48页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共48页目录第一章执行纲要............................................................................................................................41.1公司简介.............................................................................................................................4企业名称..........................................................................................................................4企业宗旨..........................................................................................................................4企业口号..........................................................................................................................4创业团队..........................................................................................................................4企业标识：.......................................................................................................................41.2市场描述.............................................................................................................................41.3企业发展战略.....................................................................................................................61.4投资及财务.........................................................................................................................61.5组织与人力资源.................................................................................................................7第二章项目背景..........................................................................................................................82.1产业背景.............................................................................................................................82.1.1创业机会描述........................................................................................................82.1.2智能家居概念.......................................................................................................92.1.3时尚智能家居文化..............................................................................................102.2公司产品...........................................................................................................................112.2.1产品简介.............................................................................................................112.2.2产品优点..............................................................................................................14第三章市场调查和分析.............................................................................................................153.1目标客户..........................................................................................................................153.1.1近期目标客户......................................................................................................153.1.2长期目标客户......................................................................................................163.2市场前景调查...................................................................................................................163.3竞争分析.....................................
