三也产品推广的渠道设计三也产品推广的渠道设计..............................................................................................................1一、市场分析..........................................................................................................................2（一）市场现状分析.......................................................................................................2（二）市场成长预测分析：...........................................................................................3（三）市场的竞争状况分析...........................................................................................3二、消费群分析......................................................................................................................4(一)消费人群状况............................................................................................................4（二）消费人群与需求...................................................................................................4三、产品..................................................................................................................................7（一）产品定位..............................................................................................................7（二）产品分析..............................................................................................................7（三）产品态度分析.......................................................................................................8四、营销策略..........................................................................................................................9（一）产品策略..............................................................................................................9（二）价格策略..............................................................................................................9（三）渠道策略..............................................................................................................9（四）公关促销策略.....................................................................................................10五、推广策略........................................................................................................................10（一）推广目标............................................................................................................10（二）基础策略.............................................................................................................11（三）核心策略............................................................................................................12（四）概念包装策略.....................................................................................................12（五）品牌策略............................................................................................................12六、渠道设计........................................................................................................................13（一）三也的现状.........................................................................................................13（二）传统模式存在的问题.........................................................................................14（三）渠道设计...............................
