某公司商业策划书(DOC 31页)VIP免费

目录简介：执行概要····································3一、公司概况（一）公司起源·······························4（二）公司宗旨································5（三）公司灵魂································5（四）公司服务理念····························5二、市场分析（一）雨伞产业分析····························6（二）地理优势································9（三）我们伞店的优势··························9（四）人口消费分析···························10（五）海南人口结构分析·······················11（六）品牌定位·······························12三、产品介绍（一）主营产品·······························13（二）特色产品······························151、“拐杖伞”2、“暗香系列”3、“懒人系列”-1-4、“满天星系列”（三）兼营产品······························18（四）产品定价······························19四、公司战略（1）创立阶段·······························19（2）转型阶段·······························19（3）发展阶段·······························20（4）成熟阶段·······························19五、团队管理的组织和运作1、团队人员设置·····························212、团队运作原则·····························213、人才管理·································22六、关键的风险和问题····························22七、营销战略(一)具体策划································24（二）广告媒体部分··························25（三）营销效果评估··························25八、首期投资表···························26附录：调查问卷························29-2-第3页共31页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共31页执行概要——心晴伞吧有限公司“心晴伞吧”来自中国美丽的海南岛，这是一个为广大消费者提供优质、情调晴雨伞的生活吧台。“心晴伞吧”向社会每个有需要的人提供他们满意的晴雨伞，这是一个非常可观的大市场，2002年中国制伞企业的销售额合计为135亿元，2005年增长到150亿元人民币，总销售量约15亿把，其中国内消费达到80亿元人民币，占53%左右。市场需求的变化为制伞业带来了新的发展空间，中国也必将成为世界最大和最重要的伞具消费市场。我们怀着这样一个远见，人们使用这些产品来方便他们的生活，装饰他们的生活，而我们将向人们提供所有的各种类型的优质产品示为己任。我们的计划是首先开一个“心晴伞吧”店，以特色的店面设计、新颖的伞式和微笑的服务吸引顾客，头两年以采购各品牌的优质伞为主，而在销售额上升一定阶段后，由“销售商”逐步向“制造商”过度，而最终向“品牌运营商”发展，开展系列连锁店。“心晴伞吧”将全力进军中国内地市场，并计划在未来的市场发展中，实施品牌战略，向国外市场进军，倾力打造国内外知名品牌。我们的主要竞争对手是早已在国内外打响的知名品牌，如天堂伞，但我们的优势点在于我们的周到服务、我们的...