小区推广操作手册目录第一章背景介绍.......................................................................................................................5一、小区推广......................................................................................................................51、定义.........................................................................................................................52、必要性.....................................................................................................................5二、楼盘知识......................................................................................................................61、楼盘分类.................................................................................................................62、关键时间点.............................................................................................................7三、物业公司知识..............................................................................................................8第二章小区推广实施.............................................................................................................10一、前期准备....................................................................................................................101、操作主体...............................................................................................................102、搜集小区信息.......................................................................................................113、筛选小区...............................................................................................................144、制订规划...............................................................................................................14二、方案实施....................................................................................................................161、准备物料...............................................................................................................162、阶段实施...............................................................................................................19施工阶段..............................................................................................................19开盘阶段..............................................................................................................19交楼阶段..............................................................................................................20装修阶段..............................................................................................................21入住阶段..............................................................................................................22传播阶段..............................................................................................................233、广告宣传...............................................................................................................23三、总结............................................................................................................................25第三章相关问题.....................................................................................................................261、物业公关...................................
