汇珑商业中心招商营销全程策划提案大好机构2011年10月提案目录第一章、总体解决思路.........................................................................................................................................................................................-1-1.前言..............................................................................................................................................................................................................-1-2．总体思路....................................................................................................................................................................................................-2-3.项目战略定位..............................................................................................................................................................................................-3-4.项目形象定位............................................................................................................................................................................................-4-5.项目业态规划............................................................................................................................................................................................-5-第二章、市场分析.................................................................................................................................................................................................-7-1.区域经济分析.............................................................................................................................................................................................-7-1.1番禺的战略位置...............................................................................................................................................................................-7-1.2番禺GDP情况....................................................................................................................................................................................-8-1.3项目区域经济分析...........................................................................................................................................................................-9-2.消费形态分析..........................................................................................................................................................................................-10-2.1消费群来源.....................................................................................................................................................................................-10-2.2消费心理..........................................................................................................................................................................................-13-2.3消费价值观......................................................................................................................................................................................-14-2.4消费行为.........................................................................................................................................................................................-15-2.5消费方式.........
