CI设计书1目录第一部分：前言...............................11.1一家一婚庆有限公司简介.......................................11.2CI导入背景..................................................11.2.1行业发展现状分析............................................11.2.2行业发展前景分析............................................21.3CI导入目的..................................................3第二部分：MI理念识别系统....................42.1一家一识别总则...............................................42.2一家一定位...................................................42.3一家一精神...................................................42.4一家一使命...................................................52.5一家一社会理念...............................................62.6一家一环境意识...............................................72.7一家一发展意识...............................................72.8一家一危机意识...............................................82.9一家一人才观念...............................................82.10一家一安全观念..............................................92.11一家一民族世界观............................................92.12一家一工作原则..............................................92.13一家一工作作风.............................................112.14一家一企业哲学.............................................112.12一家一企业口号.............................................122.13一家一座右铭...............................................121第三部分：BI——行为识别系统................133.1外部行为识别系统.............................................133.1.1市场调查..................................................133.1.2促销活动..................................................133.1.3公共关系..................................................153.1.4公益性活动................................................163.2内部行为识别系统............................................163.2.1工作环境..................................................163.2.2组织制度..................................................173.2.3婚庆工作管理制度..........................................193.2.4行为规范..................................................203.2.5员工教育..................................................213.2.6一家一员工福利............................................22第四部分：VI——视觉识别系统................244.1基础识别要素................................................244.1.2公司标志..................................................244.1.3标准字体..................................................244.1.4标准色....................................................254.1.5标志和标准字的组合........................................264.2应用要素....................................................274.2.1办公用品（部分）..........................................274.2.2礼品系列（部分）..........................................294.2.3员工服装..................................................314.2.4指示标识系统..............................................334.2.5室外识别系统..............................................344.2.6交通工具识别..............................................352第五部分：CI实施管理与推广计划.............365.1内部CI系统导入推广.........................................365.1.1CIS导入步骤..............................................365.1.2CIS培训沟通....................
