珠海市淇洲岛影视城项目前期策划编制单位:中新地产集团-华南区域公司前期配套部二○一二年十月项目负责:岳容飞参加编写人员:马九红张斌张东湖邱旭辉杨继雄黄璟黄志华王志民唐春燕目录第一章项目概况及可行性报告编制的依据..............................................................................11.1项目名称...................................................................................................................................11.2项目建设单位...........................................................................................................................11.3地块坐落位置与环境:...........................................................................................................11.4本报告编制的依据...................................................................................................................21.5项目开发公司状况...................................................................................................................21.6项目概况...................................................................................................................................31.7项目建设招投标形式..............................................................................................................51.8结论概述...................................................................................................................................5第二章珠海政治经济自然社会环境及房地产市场发展状况....................................................62.1珠海历史沿革...........................................................................................................................62.2珠海自然地理交通人文环境...................................................................................................62.3珠海宏观政治经济环境...........................................................................................................72.4珠海房地产市场现状.............................................................................................................112.5珠海房地产市场发展前景分析.............................................................................................192.6项目所在区域房地产发展规划和趋势.................................................................................212.7建设条件.................................................................................................................................23第三章项目分析及市场定位....................................................................................................243.1中国休闲度假物业市场的需求分析.....................................................................................243.2国内休闲度假地产市场的发展情况.....................................................................................273.3珠海构建休闲旅游度假基地的优势.....................................................................................283.4珠海会展业发展前景分析.....................................................................................................333.5珠海休闲度假物业及会展市场供应分析.............................................................................343.6项目分析.................................................................................................................................363.7项目定位.............................................