中国XX侏罗纪恐龙城项目可行性报告目录目录...............................................................................................................................3第1章项目总论..........................................................................................................6§1.1项目背景................................................................................................6§1.1.1项目名称.....................................................................................6§1.1.2项目主管部门.............................................................................6§1.1.3项目拟建地区、地点.................................................................6§1.1.4承担可行性研究工作的单位和法人代表.................................6§1.2研究工作依据........................................................................................6§1.3项目研究的范围....................................................................................6§1.4项目投资回报........................................................................................7§1.5可行性研究初步结论............................................................................7第2章项目背景和发展概况......................................................................................8§2.1项目提出的背景....................................................................................8§2.1.1国家或行业发展规划.................................................................8§2.1.2项目发起人和发起缘由.............................................................8§2.2项目发展概况........................................................................................8§2.2.1已进行的调查研究项目及其成果.............................................8§2.3投资的必要性....................................................................................11第3章市场分析......................................................................................................13§3.1市场调查............................................................................................13§3.1.1国内恐龙主题公园供给现状(包括计划中).....................13§3.1.2分析.........................................................................................13§3.1.3门票价格调查.........................................................................14§3.1.4国外市场调查.........................................................................14§3.2供给市场............................................................................................15§3.3需求市场............................................................................................16§3.3.1客源市场出游能力持续增长:.............................................16§3.3.2客源市场偏好:.....................................................................16§3.3.3客源结构:................................................................................17§3.4市场预测............................................................................................17§3.5市场竞争状况....................................................................................18§3.6市场开发策略....................................................................................18§3.6.1禄丰恐龙城定价原则....................