目录一、执行总结..................................................................................................................................31.1项目背景.............................................................................................................................31.2项目介绍.............................................................................................................................31.3商业构想.............................................................................................................................41.4项目特色.............................................................................................................................41.5发展战略.............................................................................................................................51.6财务管理.............................................................................................................................51.7风险与对策.........................................................................................................................5二、项目背景..................................................................................................................................62.1高校市场--诱人的奶酪......................................................................................................62.1.1高校市场现状及前景..............................................................................................62.1.2高校传媒的意义......................................................................................................72.1.3高校市场的特殊性..................................................................................................72.1.4封闭性......................................................................................................................72.1.5容量大......................................................................................................................82.1.6开发成本低..............................................................................................................82.1.7延续性......................................................................................................................82.1.8文化独特性..............................................................................................................82.1.9企业市场..................................................................................................................92.2DM广告背景.....................................................................................................................92.3校园分类网站背景...........................................................................................................10三、商业构想................................................................................................................................123.1创意来源及其创新...........................................................................................................123.2项目介绍...........................................................................................................................123.2.1《校园微生活》杂志.............................................................................................123.2.2项目的定位和受众群体及目标................
