大健康产业（医养结合）综合开发项目综合开发项目投资计划书项目单位：联系人：联系电话：[大健康产业（医养结合）综合开发项目可行性研究报告]Xxxxx康复医疗中心（暂定）2日期：[大健康产业（医养结合）综合开发项目可行性研究报告]Xxxxx康复医疗中心（暂定）3目录第一章项目概述..............................................................................61.1项目介绍...............................................................................61.2项目概况及发展目标...........................................................61.3项目社会价值及意义...........................................................81.5项目建设规模及内容.............................................................9第二章项目市场分析及容量预测................................................132.1项目发起发展背景.............................................................132.2全国养生养老市场现状.....................................................152.3养老养生度假旅游市场.....................................................172.4xx养生养老市场容量分析................................................192.5产业政策分析.....................................................................202.6项目可行性分析.................................................................23第三章项目定位及分区规划........................................................253.1项目发展目标与总体定位.................................................253.2项目分区建设内容...............................................................273.3氧生活养生会馆群落............................................................293.4旅游房车营地户外运动群落................................................303.5特色农业景观群落................................................................313.6大健康生态养生苑群落........................................................323.7医养服务综合平台建设规划...............................................34第四章项目建设强度及投资指标................................................37[大健康产业（医养结合）综合开发项目可行性研究报告]Xxxxx康复医疗中心（暂定）44.1项目建设规模.....................................................................374.2项目建设内容.....................................................................374.3建筑设计与基础设施.........................................................384.4辅助工程建设.....................................................................394.5游览服务标识建设.............................................................414.6医养服务综合电子商务平台建设.....................................43第五章项目组织管理与实施进度................................................445.1项目单位.............................................................................445.2进度计划.............................................................................44第六章项目市场战略....................................................................456.1项目发展战略.....................................................................456.2项目市场建设.....................................................................476.3销售策略.............................................................................48第七章投资估算与资金筹措........................................................507.1编制说明.............................................................................507.2投资估算..................
