北太平庄邮政局集邮业务发展策略探讨NorthTaipingzhuangPostalPhilatelicBusinessDevelopmentStrategies摘要集邮业务是邮政的重要业务。邮政独立运营后，集邮业务曾经为邮政扭亏增盈做出了贡献。但随着形势的发展，发展集邮业务需要以科学的发展观为指导，调整思路，明确定位，让集邮回归固有属性，努力拓展新业务，竭诚为广大集邮用户提供优质服务，使集邮业务成为邮政的品牌业务，促进集邮业务稳步健康发展。北太平庄邮政局作为北京海淀区邮电局主力干点，地处北京市三环以内，地理优势显著，为发展集邮业务铸造了先天的优势。本文通过剖析北太平庄邮政局集邮业务发展中存在的主要问题,分析其在竞争中的优、劣势，发展面临的机遇和挑战，明确本地区集邮业务的发展方向,制定发展策略，促进集邮业务的良性发展。结合地方特色，创新渠道，精心组织专项营销；努力做好业务培训，提高专职人员的营销能力，全力以赴促进项目开发和销售；根据自身工作情况，对在实际工作中出现的问题进行探讨研究，以促进企业发展，达到改进目的。关键词：集邮业务剖析发展策略AbstractPostphilatelicbusinessisimportantbusiness.Posttooperateindependently,thestampforpostalserviceshascontributedtoturnlossesintoprofits.Butasthesituationdevelops,thedevelopmentofphilatelybusinessneedswithascientificoutlookondevelopmentasguidance,toadjusttheirthinking,aclearposition,sothatreturntotheinherentpropertiesofphilately,andstrivetodevelopnewbusiness,dedicatedtoprovidequalityservicesforthemajorityofphilateliccustomerstomakebusinessapostalstampbrandbusiness,thepromotionofphilatelybusinesssteadyandhealthydevelopment.NorthTaipingzhuang,HaidianDistrict,BeijingPostOffice,PostOfficeasthemaindry-point,islocatedwithinBeijing'sThirdRingRoad,asignificantgeographicaladvantageforthedevelopmentofphilatelybusinesscastingaprioriadvantage.Inthispaper,analysisofNorthTaipingzhuangPostalPhilatelicbusinessdevelopmentinmajorproblems,analyzetheircompetition,theadvantages,weaknesses,opportunitiesandchallengesfacingthedevelopmentofaclearstampbusinessdevelopmentinthisregionthedirectionoftheformulationofdevelopmentstrategiestopromotethesounddevelopmentofphilatelybusiness.Combinationoflocalfeatures,innovativechannels,well-organizedspecialmarketing;effortstodobusinesstraining,toimprovethemarketingcapacityoffull-timestaffgoallouttopromoteprojectdevelopmentandmarketing;accordingtotheirownwork,rightintheactualworktoexploreissuesarisingfromresearchinordertopromoteenterprisedevelopmenttoachievethepurposeofimprovement.Keyword：PhilatelicBusinessAnalysisStrategy目录摘要.............................................................2Abstract............................................................3目录1引言.....................................................41引言..........................................................62北太平庄邮政局集邮业务的市场环境分析.............................82.1企业在竞争中的优劣势分析..................................82.1.1优势分析..............................................82.1.2劣势分析.............................................92.2北太平庄邮政局集邮业务发展的宏观环境分析.................102.2.1经济环境............................................102.2.2政策环境............................................112.2.3文化环境............................................122.3北太平庄邮政局集邮业务发展的微观环境分析.................122.3.1本地区集邮业务的竞争对手分析........................122.3.2本地区集邮业务竞争格局变化的趋势....................133北太平庄邮政局集邮业务现状、发展趋势与问题....
