目录引言·························································································1第一章公司业务及发动机业务分析····················································31.1公司业务·················································································31.2公司组织机构及职能··································································81.3发动机大修分部组织机构及职能················································101.4发动机业务状况、现行战略假设和现行战略··································11第二章产业结构分析·······································································182.1发动机维修产业的进入与退出壁垒··············································182.2进入威胁与相关产业分析··························································202.3产业需求分析·········································································262.4社会与政府对产业的影响··························································31第三章竞争分析和公司发动机业务的优劣势······································333.1竞争对手分析·········································································333.2公司发动机业务的优势和劣势····················································35第四章确定战略··········································································384.1现行战略分析·········································································384.2可选择的战略·········································································394.3确定战略···············································································42第五章战略实施步骤与相关策略·····················································455.1战略实施步骤·········································································455.2营销策略···············································································465.3发动机业务部的组织机构策略····················································495.4人员激励策略···...
