北京志峰环保集团市场部运营方案及工作思路撰写人：冯一笑目录前言..............................................................................................................................................4一、目标市场的分析和选择...........................................................................................................4１、中国水市场与国际环境.......................................................................................................4２、中国各地区污水处理概况...................................................................................................63、志峰环保集团目标市场定位.................................................................................................8二、产品线结构的设计..................................................................................................................91、产品组合规划........................................................................................................................92、主要产品的产品线规划.......................................................................................................101）生活污水..........................................................................................................................102）工业污水—无机废水.......................................................................................................113）工业污水—有机废水.......................................................................................................11三、价格体系策略........................................................................................................................121、制定价格体系......................................................................................................................121）择定价目标.......................................................................................................................122）确定需求..........................................................................................................................123）估计成本..........................................................................................................................124）分析竞争者的成本、价格和产品...................................................................................125）选择定价方法...................................................................................................................136）确定价格..........................................................................................................................132、修订价格..............................................................................................................................131）地区定价..........................................................................................................................132）价格折扣和折让...............................................................................................................133）促销定价..........................................................................................................................134）差别定价..........................................................................................................................143、价格变更......................................................................................
