第1页共77页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共77页巴黎豪庭营销推广提案武汉xxx代理机构二00七年十一月第2页共77页第1页共77页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共77页目录第一章市场分析..................................................................................5一、宏观政策环境...........................................................................................................................................................................5二、区域概况................................................................................................................................................................................10三、光谷房地产市场分析...........................................................................................................................................................一三四、直接竞争楼盘分析..............................................................................................................................................................一五第二章项目分析.................................................................................24一、项目概况................................................................................................................................................................................24二、本案SWOT分析.......................................................................................................................................................................24三、卖点与买点提炼.....................................................................................................................................................................27第三章项目定位..................................................................................29第3页共77页第2页共77页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第3页共77页一、客群定位................................................................................................................................................................................29二、产品定位................................................................................................................................................................................34三、价格定位................................................................................................................................................................................35四、形象定位................................................................................................................................................................................36五、档次定位................................................................................................................................................................................36六、项目定位................................................................................................................................................................................37第四章营销策略................................................................................38一、营销总体策略.......................................................................................................................................................................