企业信用政策的选择与应用【摘要】对于我国当前企业有关于信用缺失的问题进行调研，并对信用缺失对于企业所造成的不利影响进行分析，而且就分析来得出相对的解决方案，做到从根本上解决企业在信用缺失上所造成的问题，进而管理市场经济，加快我国在社会主义市场经济的道路上健康的发展。我们唯有真正、确实分析好关于企业信用缺失的主因，才能得出正确的解决信用缺失问题的方案，使企业信用得到良好的发展，有利于我国经济快速发展。【关键词】企业；信用；缺失；原因；对策Selectionandapplicationofenterprisecreditpolicy[Abstract]thepresententerpriseaboutlackofcreditproblemsinresearch,andthelackofcreditcausedbytheadverseeffectsfortheenterprisestocarryontheanalysis,andanalysistoderivetherelativesolution,dotosolvetheenterprisecausedbythelackofcreditoftheproblemsfromtheroot,andthemanagementofmarketeconomy,acceleratethedevelopmentofhealthinthesocialistmarketeconomyontheroadinchina.Weonlyreally,reallygoodreasonanalysisaboutthelackofcreditinenterprises,inordertoobtainthecorrectsolutiontotheproblemofthelackofcreditscheme,maketheenterprisecredittoobtainthegooddevelopment,isconducivetotherapiddevelopmentofChina'seconomy.[keyword]enterprise;credit;lack;cause;countermeasure目录一、信用以及企业信用含义................................................................................1（一）企业所承诺的涉及范围....................................................................1（二）企业对承诺的执行力........................................................................1（三）企业执行承诺的意愿........................................................................2（四）消费者或社会对企业信用达成的共识............................................2二、信用对企业的作用........................................................................................2（一）降低企业在经营管理上的费用........................................................2（二）强化企业在竞争方面的优势............................................................31、加大交易的规模和扩充交易的范围..............................................32、为企业赚取额外的效益..................................................................4（三）利于企业扩大市场的规模和范围....................................................4三、我国当前企业信用存在问题........................................................................4（一）企业不重视自身信用........................................................................4（二）企业抱有投机心态............................................................................5（三）企业信用集体性缺失........................................................................6四、完善企业信用对策........................................................................................7（一）提高企业经营者道德素质................................................................7（二）建立完善的惩罚制度........................................................................7（三）建设完善的沟通机制........................................................................8（四）建立完善社会信用体系....................................................................9（五）加强经济主体的信用监督................................................................9（六）大力倡导信用观念..........................................................................10——五、案例分析以中石化兰化企业为例....................................................
