“希望杯”创业设计大赛易当在线商城策划书“超越者”小组成员：王莉萍（组长）、刘亚军、陈银克林学兴、宋树理、林良光、董万虎浙江工商大学电话：0571—88234065版权所有copyright2005杭州博桥目录目录..............................................................................2概要..............................................................................4第一章网站概述...................................................................51.1网站战略...................................................................51.2网站理念...................................................................5第二章市场分析...................................................................62.1市场判断与预测.............................................................62.1.1市场潜力分析...........................................................62.1.2目标客户群体分析.......................................................7第三章系统集成...................................................................93.1站点建设....................................................................93.1.1申请域名...............................................................93.1.2选择网站运行模式.......................................................93.1.3选择商业运营模式......................................................103.1.4规划系统功能..........................................................103.1.5规划系统内容..........................................................113.1.6选择网站构建方法......................................................12第四章管理体系..................................................................134.1公司性质..................................................................134.2公司组织形式..............................................................134.3部门职责..................................................................13第五章竞争与风险分析............................................................175.1竞争对手分析..............................................................175.1.1竞争对手划分..........................................................175.1.2同行业竞争者..........................................................175.1.3传统行业竞争者........................................................185.1.4同行业主要竞争方式....................................................195.2SWOT分析..................................................................195.2.1竞争优势..............................................................195.2.2竞争劣势..............................................................205.2.3潜在机会..............................................................215.2.4潜在威胁..............................................................215.3应对措施..................................................................225.3.1竞争力提升策略........................................................225.3.2劣势弥补..............................................................24第六章营销策略..................................................................256.1营销概述..................................................................256.2目标市场..................................................................256.3定位分析..................................................................256.4营销总战略...............................................................
