中国电信云南公司2017年电子金融管理平台技术规范书创新业务部二〇一七年六月目录1前言.................................................................................................................11.1项目背景................................................................................................11.2工程目标................................................................................................32需求分析..........................................................................................................62.1商户信息管理模块..................................................................................62.1.1业务场景支撑和规则说明...........................................................................62.1.2商户信息同步流程.......................................................................................72.1.3商户信息综管台管理...................................................................................72.2营销活动管理模块..................................................................................82.2.1业务场景支撑和规则说明...........................................................................92.2.2基础返利.....................................................................................................102.2.3营销规则配置.............................................................................................122.2.4营销成本管理.............................................................................................132.2.5营销活动监控.............................................................................................132.2.6清结算报表.................................................................................................132.2.7营销数据来源管理.....................................................................................142.2.8批充后返功能管理.....................................................................................142.2.9关联套餐返利.............................................................................................162.2.10关联用户组返利.......................................................................................162.2.11代金券应用...............................................................................................172.2.12微信公众号营销.......................................................................................202.2.13结算对账...................................................................................................272.2.14营销结果查询与统计...............................................................................272.2.15其他接口...................................................................................................272.3数据分析管理模块................................................................................272.3.1业务场景支撑和规则说明.........................................................................282.3.2用户数据集团同步接口.............................................................................282.3.3个人账户纬度的交易数据集团同步接口.................................................292.3.4商户纬度的交易数据集团同步接口.........................................................292.3.5统计查询报表.............................................................................................292.4运营风险管...