I当代文化类电视节目的发展策略研究摘要自2017年起，“文化热”成为我国电视行业火热的话题，各种各样的文化类节目出现在电视荧屏上。这些文化类节目播出后不仅取得了了很高的收视率，还收到了广大观众的好评，更是激发起了群众们读书的兴趣，纷纷加入到传统文化的学习过程中来。文化类节目在刚开始推出的时候的确收到了不同凡响的效果，但是随着近些年来文化类节目层出不穷，文化类的电视节目也出现了一些新的问题。本文将对目前具有代表意义的文化类节目展开研究，探索当今时代下文化类电视节目取得的成就与存在的问题，总结出经验与教训，并根据面临的问题提出整改措施的建议，为我国未来文化节目的发展打下良好的基础。关键词：文化类电视节目；创新；发展策略IIAbstractSince2017,“culturalfever”hasbecomeahottopicinChina'sTVindustry,andvariousculturalprogramsappearonTVscreens.Afterthebroadcastoftheseculturalprograms,theynotonlyachievedhighratings,butalsoreceivedfavorablecommentsfromtheaudience.Theyalsostimulatedtheinterestofthemassestostudyandjoinedthelearningprocessoftraditionalculture.Culturalprogramsdidreceiveextraordinaryresultswhentheyfirststarted,butwiththeemergenceofculturalprogramsinrecentyears,culturalTVshowshavealsoseensomenewproblems.Thispaperwillconductresearchontheculturalprogramsthatarecurrentlyrepresentative,exploretheachievementsandexistingproblemsofculturalTVprogramsinthecurrentera,summarizetheexperiencesandlessons,andproposesuggestionsforrectificationmeasuresaccordingtotheproblemsfaced,forthefutureofChina.Thedevelopmentofculturalprogramslaidagoodfoundation.Keywords:culturalTVprograms;innovation;developmentstrategy目录摘要...............................................................................................................................IAbstract..........................................................................................................................II第一章绪论..................................................................................................................1第一节研究背景和课题意义...............................................................................1第二节研究问题与研究对象...............................................................................1第三节文献综述...................................................................................................1第四节研究方法和研究的重点...........................................................................2第二章当代文化类电视节目的发展概述..................................................................2第一节文化类电视节目概述...............................................................................2第二节文化类电视节目的兴起与发展...............................................................3第三章当代文化类电视节目的成功因素分析..........................................................6第一节观众的心理与需求因素...........................................................................61.泛娱乐化下观众的视觉审美疲劳...............................................................62.观众日益增长的精神文化需求...................................................................6第二节社会环境因素...........................................................................................71.国家政策的规范和引导...............................................................................72.新媒体环境下的文化传承危机...................................................................7第三节电...
