朗姆酒生产项目创业计划书计划书制作：南宁智汇通生化科技有限公司1目录摘要...........................................................................................................................................................41项目描述................................................................................................................................................51.1企业的宗旨.....................................................................................................................................51.2项目背景.........................................................................................................................................61.3目标规划.........................................................................................................................................61.4市场前景.........................................................................................................................................62产品描述................................................................................................................................................72.1产品特征与特色.............................................................................................................................82.2产品所处的生命周期.....................................................................................................................82.3产品技术改进的方向.....................................................................................................................92.4生产工艺流程.................................................................................................................................92.5产品质量控制的能力.....................................................................................................................92.6利润来源与持续营利的模式.......................................................................................................102.7产品生产经营计划.......................................................................................................................103市场分析...............................................................................................................................................113.1客户分析.......................................................................................................................................113.2需求分析.......................................................................................................................................113.3竞争分析.......................................................................................................................................123.4营销策略.......................................................................................................................................133.4.1队伍和机构............................................................................................................................133.4.2网络建设................................................................................................................................133.4.3促销策略................................................................................................................................133.4.4市场开拓计划.....................................
