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公司名称：美粥美味所属院校：安徽科技学院指导老师：唐仁生王振其【主联系人】吴伟【职务】小组长【电话号码】18055066474【团队成员】吴伟仲睿李博文沈平苏俊俊张经伟【电子邮件】1164388127@qq.com【地址】安徽省凤阳县东华路九号安徽科技学院【邮政编码】233100二〇一二年十一月安徽科技学院创业模拟实训创业计划书目录1.0执行摘要.......................................................................................................51.1公司概况..................................................................................................51.2注册资金..................................................................................................51.3商业模式（盈利模式）...............................................................................51.4公司服务理念.........................................................................................51.5投资收益评价............................................................................................52.0市场分析.......................................................................................................62.1市场定位与目标客户....................................................................................62.1.2市场细分.............................................................................................62.2市场预测（市场占有率）............................................................................62.2.1宏观市场预测......................................................................................62.2.2微观市场预测......................................................................................62.3竞争分析..................................................................................................62.3.1竞争市场分析......................................................................................62.3.2潜在竞争对手分析...............................................................................62.3.3竞争策略分析......................................................................................62.3.4竞争优势分析.....................................................................................62.4项目SWOT分析.......................................................................................63.0市场营销....................................................................................................73.1产品.........................................................................................................73.1.1产品特征............................................................................................73.1.2产品定价.............................................................................................73.1.3打造品牌.............................................................................................73.1.4提供服务.............................................................................................73.2销售渠道.......................................................................................................73.2.1营销战略.............................................................................................73.2.2营销渠道分析......................................................................................73.2.3营销理念的转变...................................................................................73.3市场拓展策略.......................