电商企业的管理与发展——以京东商城为例摘要：随着网络技术的快速发展，科技改变了人们的生活方式。人们开始渴望在家就能够买到自己想要的商品，电商企业便应运而生。可以说，在庞大的市场需求下，电商企业迅速扩张，然而，在这一新领域的在市场竞争中，有很多企业诞生，同时又有很多企业灭亡。那么，这些成功存活并不断发展壮大的企业，究竟是如何进行管理与发展的呢？本文首先阐述了电子商务的定义及其现状，然后详细的描述了电商企业的优势，并以京东商城为例，最后提出了现在存在的问题和解决方法。关键词：电子商务京东商城物流体系经营模式Abstract:Withtherapiddevelopmentofnetworktechnology,scienceandtechnologyhavechangedthewaypeoplelive.Peoplebegantolongforahometobeabletobuywhattheywanted,ande-commercecompaniescameintobeing.Itcanbesaidthatunderthehugemarketdemand,e-commercecompanieshaveexpandedrapidly.However,inthisnewfieldofmarketcompetition,manycompaniesareborn,andmanyenterpriseshavealsodied.So,howdothesecompaniesthathavesurvivedandthrivedcontinuouslymanageanddevelop?Thisarticlefirstelaboratedonthedefinitionandstatusquoofe-commerce,andthendescribedindetailtheadvantagesofe-commercecompanies,andJingdongMallasanexample,andfinallyputforwardtheexistingproblemsandsolutions.Keywords:E-commerceJingdongMallLogisticsSystemBusinessModel目录...........................................................................................................2...................................................................................................................2...................................................................................................................2...............................................................................................................3...................................................................................................4.......................................................................................................................4.........................................................................................................................4.....................................................................................................................5.................................................................................................................5.......................................................................................6...................................................................................................................6...................................................................................................7..............................................................................................................................7..........................................................................................................................................8一、电子商务的定义与现状（一）电子商务的分类网络技术的成熟与应用，催生出了现代电子商务行业。所谓电子商务，就是指各类能够利用现代网络和计算机技术来进行交易的商务活动。由于电子商务是基于互联网来进行交易或办公，不会受到时间和空间的约束，使得人们的选择更加的灵活，首先就是可以使人们能够在家办公。接着，电商企业应运而生。电商企业的分类很多，但目前来说我国电子商务主要分为四种模式：1.B2B模式：B2B模式指的是商家和商家，其全称是BUSINESSTOBUSINESS，如果说电商平台是一个链接器的话，在这种模式下，其两端链接的都是商家。2.B2C模式：...
