当前文档修改密码：8362839广汇PAMA推广执行方案目录一、项目推广策略及节奏控制..........................................................................71、总体推广策略..........................................................................................72、推广节奏控制..........................................................................................9二、媒体选择..................................................................................................111、推广费用分布比例.................................................................................112、主力媒体............................................................................................一三3、辅助媒体...............................................................................................16三、市场导入阶段..........................................................................................201、时间节点...............................................................................................202、推广目标...............................................................................................203、推广策略...............................................................................................204、推广主题...............................................................................................205、核心诉求...............................................................................................216、媒体选择...............................................................................................217、应用方案...............................................................................................228、阶段媒体推广排期表.............................................................................239、阶段工作计划表....................................................................................23四、市场蓄势阶段..........................................................................................241、时间节点...............................................................................................242、推广目标...............................................................................................243、推广策略...............................................................................................244、推广主题...............................................................................................245、核心诉求...............................................................................................256、媒体选择...............................................................................................257、应用方案...............................................................................................268、阶段媒体推广排期表.............................................................................309、阶段工作计划表....................................................................................30五、开盘强销阶段..........................................................................................311、时间节点...............................................................................................312、推广目标...............................................................................................313、推广策略.......................................................................
