第1页共62页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共62页****温泉生态度假区项目可行性研究报告项目名称：****温泉生态度假区项目项目组织单位：******项目投资单位：**************公司项目承办单位：********公司报告编制时间：2011年5月第2页共62页第1页共62页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共62页目录第一章项目摘要······································5一、项目简介··········································5二、项目优势··········································5三、项目背景··········································7四、项目公司··········································8第二章、市场分析······································9一、国内温泉旅游市场的特点与发展趋第3页共62页第2页共62页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共62页势··················9二、华中地区温泉旅游发展概况··························14三、河南省温泉旅游市场现状及前景······················15四、项目市场竞争分析··································16五、项目客源市场分析··································18第三章项目资源与建设条件分析························19一、景区资源条件分析··································19二、从用地条件分析····································21三、从地理区位及道路交通分析··························21第4页共62页第3页共62页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第4页共62页四、结论··············································21第四章项目发展规划··································22一、整体定位··········································22二、功能定位··········································24三、项目理念··········································27第五章项目整体产品策略······························28一、产品策略··········································28第5页共62页第4页共62页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第5页共62页二、市场定位··········································28三、产品差异化定位····································30第六章项目主体及整体建筑风格定位····················33一、整体定位··········································33二、温泉主题定位······································33三、温泉形象定位······································34四、温泉功能主题······································34五、建筑风格定第6页共62页第5页共62页编号：时间：2021年x月x日书山有...
