第1页共23页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第1页共23页目录企划总概念.........................................................................................................................2概念支持点.........................................................................................................................3产品定位...........................................................................................................................4目标消费者定位.....................................................................................................................5诉求点分析.........................................................................................................................6SWOT分析.......................................................................................................................7广告方向和原则.................................................................................................................8概念诉求点.....................................................................................................................9产品包装策略......................................................................................................................10价格策略..........................................................................................................................11通路渠道规划策略..................................................................................................................12广告策略..........................................................................................................................13广告分期......................................................................................................................13各阶段运作表..................................................................................................................14总体预算..........................................................................................................................15引导期推广策略....................................................................................................................16引导期目标....................................................................................................................16引导期广告重点................................................................................................................16操作模式......................................................................................................................17引导期广告媒体动作分析........................................................................................................18引导期广告推广计划表..........................................................................................................19品牌推广书附录....................................................................................................................20logo..........................................................................................................................20引导期广告推广计划表..........................................................................................................21第2页共23页第1页共23页编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第2页共23页润可果饮品牌上市TVC30”分镜头稿...