nikoand…品牌推广策略研究ResearchonBrandPromotionStrategyofNikoAnd...中文摘要nikoand…品牌推广策略研究摘要：nikoand…是一家来自于日本的集家具、服饰、生活日用品、食物于一体的店铺。在2019年12月，企业强势入驻中国市场。据了解，企业的第1家门店位于上海淮海路。在2020年12月，企业开设了第二家分店nikoand…THELAB，开设于上海的南京路，由此可见其主要市场仅仅局限于上海，随着企业在国内市场上不断的发展，其中的问题也会逐渐暴露出来。在此基础上，管理层必须结合企业现状，不断优化内部管理模式，提高资源利用率，全力推动企业发展。在研究过程中，笔者选取传播媒介与品牌推广为切入点，详细分析了营销策略与企业发展之间的关系，并对相关领域展开深入探究。通过这种方式，找出问题所在及问题成因，并提供行之有效的解决方案。需要注意的是，政策环境、市场需求、产品性质、产品质量以及产品价格都会对营销策略构成显著影响。因此，管理层要结合企业现状，制定详细的战略发展计划，增强品牌影响力，逐步形成口碑效应。关键词：快时尚及休闲生活；品牌推广；优化策略；nikoand…毕业实习与论文外文摘要ResearchonBrandPromotionStrategyofNikoAnd...Abstract:Nikoand…isashopfromJapanthatintegratesfurniture,clothing,dailynecessities,andfood.InDecember2019,thecompanyenteredtheChinesemarketstrongly.Itisunderstoodthatthecompany'sfirststoreislocatedonHuaihaiRoad,Shanghai.InDecember2020,thecompanyopeneditssecondbranchnikoand…THELAB,openedonNanjingRoadinShanghai.ItcanbeseenthatitsmainmarketisonlylimitedtoShanghai.Asthecompanycontinuestodevelopinthedomesticmarket,amongthemTheproblemwillgraduallybeexposed.Onthisbasis,themanagementmustcombinethestatusquooftheenterprise,continuouslyoptimizetheinternalmanagementmodel,improvetheutilizationrateofresources,andmakeeveryefforttopromotethedevelopmentoftheenterprise.Intheresearchprocess,theauthorselectscommunicationmediaandbrandpromotionastheentrypoint,analyzesindetailtherelationshipbetweenmarketingstrategyandenterprisedevelopment,andconductsin-depthexplorationofrelatedfields.Inthisway,findouttheproblemandthecauseoftheproblem,andprovideeffectivesolutions.Itshouldbenotedthatthepolicyenvironment,marketdemand,productnature,productquality,andproductpricewillallhaveasignificantimpactonmarketingstrategies.Therefore,themanagementmustcombinethestatusquoofthecompanytoformulateadetailedstrategicdevelopmentplantoenhancebrandinfluenceandgraduallyformaword-of-moutheffect.Keywords:fastfashionandleisurelife;Brandpromotion;Optimizationstrategy；nikoand…目录1绪论............................................................................................................................11.1研究背景..................................................................................................................11.2研究的目的和意义..................................................................................................11.3研究方法..................................................................................................................22品牌推广相关理论.....................................................................................................22.1品牌的内涵..............................................................................................................22.2品牌推广的概念......................................................................................................32.3品牌推广的关系理论..............................................................................................32.4国内外...
