成都市旅行社老年旅游产品开发创新研究摘要随着本国老年人的增多，老龄化的趋势愈发严重，在全国人口当中老年人占比逐年递增，由此使得社会开始高度关注老年产业和老年旅游的发展。不同的人有不同的旅游需求，因为他们的背景不同。老年旅游产品的开发与创新，是保证未来旅行社市场份额的有力武器。我国人口增长率趋于稳定但老龄化却愈演愈烈，所以旅游市场的主要客群是越来越多的老年人群体，旅行社开始向着“旅游＋服务”方向发展，旅游产业得到了进一步发展。流产品不断增多，旅游服务的竞争越来越激烈。旅行社凭借着旅游业的快速发展，虽然在老年人旅游产品方面面临了新的发展机遇，但是在经营管理方面也面临了一定的挑战。于是让其能够持续发展和强大的关键点就在于实施科学的旅游产品和服务营销战略。在此背景下，该文以成都为例，对旅游市场需求的多样化发展进行了探讨，对老年旅游产品做了进一步的创新发展，使得老年休闲娱乐活动可以在我国得到全面普及，针对老年旅游服务进行了相关见解的提出。关键词：成都市；旅行社；老年旅游产品；开发；创新ResearchonthedevelopmentandinnovationoftourismproductsfortheelderlyinChengduTravelAgencyAbstractWiththeincreaseoftheelderlyinChina,thetrendofagingisbecomingmoreandmoreserious.Withtheincreaseoftheproportionandabsolutevalueoftheelderly,theelderlytourismmarketandtheelderlyindustryhavebecomeahotsocialissue.Differentpeoplehavedifferenttravelneedsbecauseoftheirdifferentbackgrounds.Thedevelopmentandinnovationofelderlytourismproductsisapowerfulweapontoguaranteethemarketshareoftravelagenciesinthefuture.ThegrowthrateofChina'spopulationtendstobestable,buttheagingpopulationisbecomingmoreandmorefierce,sothemaincustomergroupofthetourismmarketismoreandmoreelderlygroups,travelagencieshavebeentransformingtothe"tourism+service"type,thetourismindustryisdevelopinginfullswing,thegreattourism,thegreaterahascome.Tourismproductsemergeoneafteranother,tourismserviceindustryhomogenizationcompetitionisfierce.Withtherapiddevelopmentoftourism,althoughtravelagencieshavegoodopportunitiesintourismproductsfortheelderly,theyalsofacechallengesinoperationandmanagementbroughtbytherapiddevelopmentoftourism.Therefore,thekeytoitssustainabledevelopmentandstrengthliesintheimplementationofscientificmarketingstrategyoftourismproductsandservices.Inthiscontext,thispaper,takingChengduasanexample,putsforwardinnovativetourismproductsfortheelderlythroughcomparativeanalysisofvariouschangesinthetourismmarketdemand,soastomakeacontributiontotheleisureandentertainmentactivitiesoftheelderly,andatthesametimeprovidemyownopinionsforthetourismindustrytobetterservetheelderly.Keywords:ChengduCity;travelagency;developmentoftourismproductsfortheelderly;development;innovation目录摘要................................................................11绪论..............................................................11.1研究背景....................................................11.2研究意义....................................................11.3国内外研究现状..............................................21.3.1国外研究现状..........................................21.3.2国内研究综述..........................................32相关理论概述......................................................42.1旅游产品....................................................42.2老年旅游产品................................................42.3旅游产品开发理论............................................52.3.1旅游产品市场需求供给理论..............................52.3.2旅游产品生命周期理论.........
