I页摘要本设计运用文献资料法、调查法、逻辑分析法等相关研究方法，对德州篮球俱乐部的经营状况进行考察，以了解经营问题对俱乐部的发展和影响，以及其经营状况存在的效益。近年来，随着青少年篮球教育的不断重视和广泛关注，由此而衍生出了很多专注青少年篮球运动、培训、活动等方面的篮球俱乐部。这些篮球俱乐部以开展篮球相关活动、组织篮球比赛、培训青少年篮球技巧为主，在市场需求逐渐扩大的过程中篮球俱乐部也因此形成了相对激烈的市场竞争，本文针对德州5家篮球俱乐部发展现状进行问卷调查，了解德州篮球俱乐部的分布数量情况、主营业务情况、俱乐部会员情况以及俱乐部营销情况，并在现状中分析德州5家篮球俱乐部发展中存在的问题以及展开对问题存在的原因分析，最后综合结论提出解决问题的对策建议。关键词：德州；篮球俱乐部；发展现状II页AbstractInrecentyears,withthecontinuousattentionandextensiveconcernofyouthbasketballeducation,manyclubsfocusingonyouthbasketball,training,activitiesandotheraspectshavecomeintothepublicview.Theseyouthbasketballclubsmainlycarryoutbasketballrelatedactivities,organizebasketballgames,andtrainyouthbasketballskills.Intheprocessofmarketdemandexpanding,youthbasketballclubsalsoformarelativelyfiercemarketcompetition.ThispaperconductsaquestionnairesurveyonthedevelopmentstatusoffiveyouthbasketballclubsinKorla,Xinjiang,tounderstandtheyouthinKorla,XinjiangThedistribution,mainbusiness,membersandmarketingofbasketballclubsareanalyzed.TheproblemsinthedevelopmentoffiveyouthbasketballclubsinKorla,Xinjiangandthereasonsfortheproblemsareanalyzed.Finally,thecomprehensiveconclusionsareputforwardtosolvetheproblems.Keywords:Korla,Xinjiang;Basketballclub;Basketballactivities；ResearchondevelopmentstatuIII页目录摘要..........................................................................................................................................IAbstract..........................................................................................................................................II一、绪论.........................................................................................................................................1（一）研究背景......................................................................................................................1（二）研究目的及意义..........................................................................................................11.研究目的...........................................................................................................................12.研究意义...........................................................................................................................1（三）文献综述......................................................................................................................11.国外文献综述................................................................................................................12.国内文献综述................................................................................................................2二、研究对象与方法.....................................................................................................................4（一）研究对象......................................................................................................................4（二）研究方法..........................................................................................................
