1改进杜邦分析法研究——基于贝因美的案例分析Studyonimprovingdupontanalysismethod——BasedonthecasestudyofBeingmate摘要本文通过分解净利率，对公司的经营状况进行一个合理的评估。采用的分析模型是杜邦体系。此外，还需要用到的指标是实际的财务水平，以及盈利水平。具体的分析方法是首先判断影响经济性指标的因素，逆向分析得到解决方案。其次，整体评估公司的盈利状况，对产业结构的转型和突破提供合理建议。所以，该体系广泛应用于许多企业的实际工作中。实际上，公司净收益的多少并不能完全体现其经营水平，而是需要更多的变量参与进来。企业的管理不是一时，而是长期的，必须在各个阶段都能够有合理的的推进政策与风险管理，本文使用的是改进的杜邦分析法，与以往相比，对公司长期发展水平的分析更具有可靠性。使用这种方法，贝因美公司的收益率明显上升，其增长率提高到了-5%，而之前则不足-30%，公司的长期发展得到了保障。然而，在实践中，销售额度的增加并不意味着公司就一定能够长久发展，主要是受到了游泳冠军孙杨代言的影响，导致利润相比以前要高一些，但是仍然应当加强对可持续增长能力的管理。关键词：杜邦分析法、可持续增长率、盈利质量、现金管理21AbstractInthispaper,throughthedecompositionofnetinterestrate,thecompany'soperatingconditionsforareasonableassessment.TheanalyticalmodeladoptedisDuPontsystem.Inaddition,alsoneedtousetheindicatorsaretheactualfinanciallevel,aswellasprofitability.Thespecificanalysismethodistofirstdeterminethefactorsthataffecttheeconomicindicators,andgetthesolutionbyreverseanalysis.Secondly,theoverallevaluationofthecompany'sprofitability,toprovidereasonablesuggestionsforthetransformationandbreakthroughoftheindustrialstructure.Therefore,thesystemiswidelyusedinthepracticalworkofmanyenterprises.Infact,thecompany'snetincomecannotfullyreflectitsoperatinglevel,butneedsmorevariablestoparticipate.Themanagementofanenterpriseisnottemporary,butlong-term.Itmusthavereasonablepromotionpoliciesandriskmanagementatallstages.ThispaperusestheimprovedDuPontanalysismethod.Comparedwiththepast,theanalysisofthelong-termdevelopmentlevelofthecompanyismorereliable.Byusingthismethod,thecompany'syieldhasincreasedsignificantly,anditsgrowthratehasincreasedto-5%,whichislessthan-30%before.Thelong-termdevelopmentofthecompanyhasbeenguaranteed.However,inpractice,theincreaseofsalesquotadoesnotmeanthatthecompanywillbeabletodevelopforalongtime.ItismainlyaffectedbytheendorsementofswimmingchampionSunYang,whichleadstohigherprofitsthanbefore.However,themanagementofsustainablegrowthcapacityshouldbestrengthened.Keywords:DuPontanalysis;sustainablegrowthrate;profitquality;Cash32目录一、引言........................................................................................................................................1（一）研究背景和意义.........................................................................................................11、研究背景...................................................................................................................12、研究意义...................................................................................................................1（二）研究内容与方法.........................................................................................................21、研究内容.....................................................................................................................22、研究方法..........................................................................................................
