目录摘要..............................................................1Abstract............................................................1一、民宿研究概况....................................................2（一）民宿的起源................................................2（二）民宿的定义................................................3（三）民宿国内外研究综述........................................3（四）鼓浪屿概况以及研究意义....................................5二、鼓浪屿民宿的SWOT分析........................................6（一）优势（Strengths）...........................................6（二）劣势（Weaknesses）........................................7（三）机会（Opportunites）........................................7（四）威胁（Threats）............................................8三、完善鼓浪屿民宿发展的建议........................................9（一）培养民宿服务管理人才，提升住客的满意度和体验感............9（二）寻找多领域合作方，降低成本...............................10（三）强化宣传力度，提高知名度.................................10（四）制定相应管理办法和保障政策...............................11（五）合理规划，整合资源.......................................11（六）加大政策扶持，塑造品牌...................................11四、结语...........................................................12参考文献...........................................................121基于SWOT分析的鼓浪屿景区民宿发展研究摘要：随着我国城市经济发展带来的种种不良负面影响使得大部分城市居民开始寻找一种返璞归真、享有乡土风情的美好生活环境，在这种背景下我国对于旅游度假的需求也在逐渐提高，大众日常出行逐步地转向休闲型旅游。富有浓厚的人文情怀、性价比较高的民宿逐渐成为了旅游住宿的主流，游客对于民宿这类个性化特色酒店的需求也就逐渐提升，中国民宿预订市场呈现不断上涨的趋势。本文通过对中国民宿产业发展的现状、鼓浪屿民宿产业的SWOT分析、探讨当前鼓浪屿存在的问题及其发展策略、提出完善鼓浪屿民宿产业发展的意见和建议，以期对鼓浪屿民宿产业发展提供参考借鉴。关键词：鼓浪屿;民宿发展;SWOT分析;AStudyonHomestayDevelopmentofGulangyuScenicAreaBasedonSWOTAnalysisAbstract:Withthedevelopmentofurbaneconomyinourcountry,mostoftheurbanresidentsbeguntolookforagoodlivingenvironmentthatreturnstotheoriginalandenjoysthelocalcustoms.Underthisbackground,thecountry’sdemandfortravelandvacationisgraduallyincreasing.Travelisgraduallyshiftingtoleisuretourism.Homestayswithrichhumanisticfeelingsandhighcostperformancehavegraduallybecomethemainstreamoftourismaccommodation.Tourists'demandforpersonalizedandcharacteristichotelssuchashomestayshasgraduallyincreased,andtheChinesehomestaybookingmarketisshowingarisingtrend.Basedonthecurrentdevelopmentofthehomestayindustryinchina,theSWOTanalysisofthehomestayindustryinGulangyuIslanddiscussedthecurrentproblemsanddevelopmentstrategiesofGulangyu'shomestayindustry,andputforwardopinionsandsuggestionsforimprovingthedevelopmentofGulangyu'shomestayindustry,Areferenceforthe2developmentofGulangyu'shomestayindustry.Keywords:Gulangyu；HomestayDevelopment；SWOTAnalysis;共享住房的先驱者Airbnb受欢迎之后，像小猪这样的中国信徒团体出现在中国。自助游的兴起使中国传统民宿逐渐为公众所接受。途家、小猪、住百家已成为国内外寄宿家庭行业第一层的领导者，这证明了国内外寄宿家庭的强大生命力。寄宿家庭市场正在迅速增长，2017年到2018年，在线房源数增加到一百万。原因是，一方面旅游业迎来了黄金时代，近年来国内游客人数以每年10%左右的...
