目录第一章执行总结..........................................................................................................41.1项目背景...........................................................................................................41.2公司简介...........................................................................................................41.3生态农庄简介...................................................................................................51.4公司产品与服务...............................................................................................61.5公司发展...........................................................................................................71.6公司管理图.......................................................................................................81.7融资方案...........................................................................................................8第二章产业分析........................................................................................................102.1政策环境分析.................................................................................................102.2产业分析.........................................................................................................112.2.1有机农业产业分析...............................................................................112.2.2农家乐产业分析...................................................................................14第三章市场分析........................................................................................................193.1地区市场发展.................................................................................................193.2有机产品市场分析.........................................................................................203.2.1有机产品市场发展特征.......................................................................203.2.2有机蔬菜的市场发展状况...................................................................213.2.3合肥市家庭有机种植市场...................................................................223.2.4家庭有机生产体验劳动.......................................................................233.2.5合肥农家乐市场分析...........................................................................233.3消费者的心理需求.........................................................................................243.3.1消费者购买有机蔬菜的心理...............................................................243.3.2消费者种植有机蔬菜的心理...............................................................26第四章竞争性分析....................................................................................................274.1竞争者.............................................................................................................274.2市场竞争分析.................................................................................................294.2.1优势（S）.............................................................................................294.2.2劣势（W）...........................................................................................304.2.3.机遇（O）...........................................................................................314.2.4挑战（T）.........
