保密承诺本商业计划书内容涉及本团队的技术机密和商业机密，仅对有投资意向的投资者公开。本团队要求投资公司项目经理收到本商业计划书时作出以下承诺：妥善保管本商业计划书，未经本团队同意，收件人不得将本计划书全部或部分地予以复制、传递给他人，影印、泄露或散布给他人。项目经理签字：接收日期：_______年____月____日目录第一章执行总结.......................................................................................................31.1公司......................................................................................................................31.2产品介绍..............................................................................................................31.3市场......................................................................................................................41.4营销策划..............................................................................................................41.5财务计划..............................................................................................................51.6投资收益..............................................................................................................51.7创业团队..............................................................................................................51.8企业文化..............................................................................................................51.9企业管理模式......................................................................................................6第二章产品介绍.......................................................................................................72.1生产背景..............................................................................................................72.2产品概述..............................................................................................................72.3产品优势..............................................................................................................92.4产品原理............................................................................................................102.5产品应用前景....................................................................................................122.6产品开发与规划................................................................................................13第三章市场与竞争调查分析.................................................................................143.1市场简介...........................................................................................................143.2经营环境调查....................................................................................................153.3市场需求调查分析............................................................................................163.4竞争调查与分析................................................................................................173.5SWOT分析及竞争策略...................................................................................20第四章市场营销.......................................................................................................234.1策划目的............................................................................................................234.2策划背景........................................
